Monday 17 March 2014

13 - Assessment

I grew up without the internet. An encyclopedia rivaled the teacher because of the information it held. At this point in my life, whoever could remember the most facts was generally the most intelligent person in the class. 

There is a big push go back to the "traditional" methods. While I know there is so many sides to every discussion right now and my previous comments might be debatable because they are exaggerated, I'll use a very simplified example to explain why 20-year-old approaches might be dangerous. Click on the two "simplified tests" below to see my point.


Success on which exam might indicated a greater amount of "relevant" intelligence?

Clearly, the assessment on the right is a "who can memorize more" test. The shift in thinking is to get away from memorization being more important. THAT, to me, makes sense.



ASSESSMENT IN MATH/SCIENCE


I teach Math. Our gradebooks are set up by KLOs (Key Learning Outcomes). Because our units are very similar to the general outcomes prescribed by the province, this is very clean and easy to do. It allows us to focus on assessing towards a mastery of outcomes.

The shift towards competencies brings up two concerns for me:
  1. Will we lose an element of mastery when we shift away from that focus towards competencies?
  2. How will assessment change in the maths/sciences? (outcome-based courses)
#2 is my biggest question-mark which is worth exploring in more detailing. I still have a document from 2012 from my district's assessment consultant which states our categories need to be:
  • Problem Solve
  • Reason & Connect
  • Communication
If you just take the time to think about what assessments would look like with the above format, I hope you would see the challenges. With every assessment, do I give them a grade on communication?Or do I have assessments that only test problem solving? 

Regardless, I would welcome any knowledge about those logistics as no one has been able to explain what that would look like to - not even the assessment consultant.

I know that the Alberta Assessment Consortium has a new web site and is working hard to address these concerns, so that will be a place to follow. Regardless, when Alberta Education finally arrives at their curriculum, I just hope that current outcome vs. skill based courses are addressed differently, because they are.


Saturday 15 March 2014

12 - Trust


Trust.

If you have it, you are willing to put your life on the line. Most of us have flown on a plane, driven down the QEII in winter, or maybe even zip-lined for a team-building exercise. Without trust, I wouldn't have fallen backwards off a picnic-table into my coworkers arms, but I did. It is a simple exercise, but a mutual understanding results. 

Alberta Education and its teachers - Trust issues?


As I've explained in previous posts, I understand the reasoning behind inspiring education. A character education makes more sense than: 


Does my profession trust that Alberta Education will support us with time and training? Will the curriculum be implemented with the understanding that all learners are not innately driven? Will the frustrations with assessing competencies in an outcome-based course be discussed properly? Will teachers, as a professional organisation, still be treated as professionals?

We are at the point where people think lack of information is better than insight from industry. This is embarrassing for society. Tens of thousands of people are employed by companies like Stantec, Suncor, etc., and we don't want their input. Of course, we want ALL stakeholders' to have educational inputs, being careful that it is not for financial gains, but high profile people have said we want no input. If our brightest and most vocal people are saying no information is better that information, we have a problem.

Considering we just got legislated into a four-year 0-0-0-2 deal because of a lack of money (bitumen bubble) for the C2 work-study,  Alberta Education has only a few years to figure out its issues. Based on rumors of the delayed Task Force on Teacher Excellence's implementation of merit pay, the loss of job security, etc., they are not off to a good start. 

I admire the idea of competencies for the 21st century learner, but I'm not ready to fall into the government's arms off a picnic table.


ATA's position on curriculum reform

What Alberta’s teachers believe about curriculum and curriculum reform 
(a document from the Alberta Teacher's Association)

I highlighted my favorite points:

We believe that curriculum is about what should be learned 
Currently, Alberta is engaged in a process that will identify what knowledge, skills and attitudes students will need to master to lead successful lives after they leave school. This is a complex process that ultimately will lead to the development of new programs of study setting out requirements in each 
subject area and grade level. 

We believe that curriculum is not about how a particular curriculum outcome should be taught 
Instruction is different from curriculum. Much of the current controversy dominating the headlines 
relates not to curriculum but instruction. Instruction, or how a curriculum outcome should be taught, is best left to the professional judgement of individual teachers who are best positioned to determine what strategies and approaches will work best for the students they will teach. This will not be the same for every child or in every classroom or in every school or community. 

We believe that curriculum belongs to and must be understood and supported by Albertans 
Schools are at the heart of Alberta communities and we must strive to develop a consensus about what 
the broad outcomes of education should be. It is important that curriculum reform has social licence and that diverse views are heard, respected and, where appropriate, reflected. The best way of building support among Albertans is to engage them in a real, meaningful and ongoing dialogue about what they want their children to learn. 

We believe that on matters of designing programs of study, teachers must take the leading role 
As curriculum reform moves toward the design of programs of study, practical questions will emerge 
about sequencing, cross-subject integration, and the definition of specific learning objectives. Teachers 
possess relevant professional preparation and practical expertise to do this work and, ultimately, will have to implement the programs. It follows that they should play the leading role in this latter part of the process. 

We believe that business has a legitimate contribution to make, but that curriculum must address much more than short-term economic objectives 
Some efforts are being made to involve businesses in curriculum prototyping. This is appropriate as 
clearly one of the objectives of education is to prepare students for the world of work. But this is not the sole objective—education is also about preparing students to live meaningful, healthy, active and 
engaged lives in a democratic society. Therefore, consultation should also involve a broad cross section of civil society including labour, arts, cultural, academic, ethnic and First Nations groups. Furthermore, corporations should not be allowed to influence curriculum reform in ways that would inappropriately 
advance their immediate commercial interests. 

We believe that curriculum should allow room for inclusion, local innovation and adaptation 
To provide teachers with opportunities to personalize instruction and further develop students’ creativity, communication, collaboration and critical thinking, it is necessary for the curriculum to focus more deeply on a smaller number of curriculum objectives. Curriculum needs to emphasize problem-solving, rather than just content, and provide room to introduce locally relevant learning outcomes. Facilitating the inclusion of students with special learning needs should also be an objective of curriculum design. 

We believe that curriculum should reflect the outcomes of Inspiring Education 
From the outset, the Association was deeply involved in Minister Hancock’s Inspiring Education initiative and supports the broad recommendations that emerged from that process. Building curriculum around the student as an engaged thinker, as an ethical citizen and as possessing an entrepreneurial spirit is a vision with great promise. 

We believe that technology is a tool that can be used to support instruction 
Digital technology can be used by teachers and students to enhance learning, but the use of technology is ultimately a means to learning and should not be regarded and an end in itself. Technology is not a 
panacea, nor should technology be regarded as a substitute for real-life experiences. As curriculum design evolves toward the development of programs of study, we must ensure that students and teachers have equitable access to appropriate technology but also guard against firms with a vested interest in selling technology exercising undue influence. 

We believe that assessment and evaluation must be consistent with the curriculum 
Evaluation and assessment, is first and foremost, the responsibility of the classroom teacher. 
It is an integral part of teaching and must directly reflect and reinforce student learning. It is important 
that assessment and evaluation engage a broad range of learning processes and skills as well as testing 
content. Standardized testing in particular should be limited and focused on providing information that 
can inform teaching practice. 

We believe that curriculum implementation must be properly supported 
Having a high quality curriculum is necessary but not sufficient to create a high performing education 
system that can help every child to achieve his or her full potential. It is as important to ensure that the 
learning and teaching are appropriately supported and resourced. New programs of study must be 
implemented in a structured process to insure that teachers have access to suitable learning resources, 
adequate preparation time and targeted professional development to support new approaches. 
Furthermore, rolling out changes in the programs of study must take place at a measured pace and only as the necessary supports are put into place. 

We believe that it is the responsibility of teachers to lead students to mastery of the curriculum and it is the responsibility of government and school boards to support teachers in their efforts to do so.

Thursday 13 March 2014

11 - Industry Partners

First, the partners involved in the curriculum prototyping don't actually write the final curriculum. 

Okay, Should oil and gas have a say in what our students need to know? Considering the scope of the industry and how many of Alberta's students go into the trades...probably. Is an office executive the best person to say what skills are needed in the oil patch?

Of course I say this with a balanced perspective. They should not be the only voice. There needs to be balanced perspectives  from: FNMI, environmental bodies, post-secondary, language experts, etc. What worries me is that people are making very public comments that may portray things as skewed like in the Edmonton Journal article
“I think it’s the job of the government and teachers to present well-balanced views on different issues and subjects within Alberta and having Syncrude and Suncor as explicit partners in the redesign at least gives the impression that the table is not balanced."
I am a strong proponent for environmental education and ran a "green team" group at my school for a number of years; we implemented a recycling program in my school that eventually became a district-wide program. I understand the distaste for oil & gas, but they are still a key player in our students' futures. If people look a little bit closer we might find that things might be more balanced than previously thought. We need to look at ALL the partners who can have a voice (list at the bottom) for what our students need. If Stantec can tell our CTS teachers that they need to know AUTOCAD, why shouldn't we get that information? Is lack of information any better?

A few days ago, I received the following email:
What do you think Alberta students should learn?
We’d like to offer you a chance to answer that question – AND help inform the the new Alberta curriculum at the same time.
Here at the Alberta Council for Environmental Education (ACEE) we are fans of Alberta Education's Curriculum Redesign program, and we are pleased to be working in partnership with all the lead school divisions that are currently busy with curriculum prototyping.  What’s more, we’d like to hear from you… 
If you attend our upcoming Earth Matters conference, we’ll invite you to meet with others who share your passion for a particular area of environmental education – be it outdoor education, energy education, gardening education or whatever! – and generate a list of the relevant knowledge, skills, and attitudes you think students should have by Grade 12.  We’ll help you capture the discussion, and then we’ll work with you and the architects of the new curriculum to enrich the important curriculum conversation about what students should learn… 
-Gareth Thomson Executive Director, Alberta Council for Environmental Education
Learn more and register at: http://abcee.org/conference/


Is oil and gas the only voice that Alberta Education is gathering? No. There are LOTS of partners that should shape our students and anyone that will have an impact on them SHOULD have input. 

These are SOME of the external partners involved/invited to the table:

College of Alberta School Superintendents (CASS), 
Alberta School Boards Association (ASBA), 
Alberta Teachers Association (ATA), 
Alberta School Councils’ Association (ASCA), 
Association of Alberta Public and Charter Schools (AAPCS), 
French Canadian Association of Alberta (ACFA), 
Association of Independent Schools and Colleges in Alberta (AISCA), 
Association of School Business Officials of Alberta (ASBOA), 
Public School Boards Association of Alberta (PSBAA), 
Alberta Chambers of Commerce, 
Edmonton Economic Development Corporation, 
Suncor Energy Inc., 
Syncrude Canada Ltd., 
Alberta Construction Association, 
The Northern Alberta Institute of Technology, 
Stantec Inc. 
PCL Industrial Contractors Inc.
Community, corporate and post-secondary experts 
FNMI partners Treaty 6, Treaty 7 and Treaty 8, and Métis Nation 
Business and industry; 
SMART Technologies, 
Careers Next Generation, 
Weigl Publishing, 
Cenovus Energy, 
Apple, 
Building Trades of Alberta, 
Microsoft Canada, 
CISCO, 
Byye Labs, 
Alberta Health Services,
LEARN Québec (offering bilingual expertise) 
Discovery Education Canada, 
Pearson Canada 
Nova Scotia Department of Education and Early Childhood Development (collaborative 
resource) 


A letter to educators from the Minister

From: "Education Minister" <edminister.update@gov.ab.ca>
Date: Mar 12, 2014 7:02 PM
Subject: Important Message from the Education Minister: Curriculum Redesign

If you are having difficulty viewing this email properly, please click here:


I am writing you today once again to ensure that you are aware of exciting developments in the education system that affect you.  First, let me take this opportunity to thank you for all of your great work and dedication to students.  The recent PISA study is a testament to your success.  In spite of recent criticism by some, let me assure you that our Premier and government are incredibly proud of educators like you that have made our education system one of the best performing in the world.  It has only become one of the best because of our commitment to continuous improvement and our embrace of global best practice and research.  The recently announced curriculum redesign is just one of those initiatives.

However, it is clear to me that in spite of two years of collaborative work with the ATA, ASBA, CASS, ASCA, and business and industry, some questions remain about the joint approach that we are taking with curriculum redesign.  I would like to try and clarify for you the work that is underway and I also welcome your questions, comments and advice in relation to this initiative. I assure you that Alberta will not rush to implement changes to curriculum until parents and educators are confident that we have it right.

As educators, parents, and administrators, it is our responsibility to ensure that our education system is continually evolving and putting students first. We must take stock of the world around us, at home and abroad, and determine how to best tailor the education system to meet the demands of a globally, interconnected economy. The world in which our students will soon enter is becoming increasingly competitive and demanding of new skills which, we have heard through conversations with Albertans, need to be better built into today’s curriculum.

This is one of the reasons we are redesigning the curriculum to make it more responsive, more relevant and better suited to present and future realities. Some of our recent successes in education are reflective of these efforts, all of which aim to put students at the heart of the system. Teachers, like you, are leading the way in helping to effectively implement a number of innovative initiatives like the Dual Credit Partnerships Program, the High School Flexibility Program and the transition to digital and flexible Student Learning Assessments. You will remain a vital partner in any changes moving forward and we will continue to rely on your professional expertise as educators.

As frontline education professionals, you know better than anyone else that each student learns differently and a one-size fits all approach to education is quickly becoming a thing of the past.

Secondly, teachers have told me that the current curriculum is too packed and can force teachers to only scratch the surface of subject matter and limit an opportunity to impart the full scope of their knowledge.  You have also told me that a packed curriculum prevents teachers from having the time and space they need to individualize learning to better meet the needs of students. It can also stifle a teacher’s creativity, inhibiting the application of their full skillset.  And lastly, we also need to heed the concerns of parents and find ways to more strongly emphasize the foundational skills of numeracy and literacy.

In order to address these shortcomings, while also developing a curriculum that prepares Alberta's students for the rigors of the modern world, we have endeavored to create a dynamic and holistic curriculum. The process by which we will do this is intended to be immensely collaborative and will rely on the dedication, skills and expertise of individuals like you. The redesign process is being led by a consortia of school boards who have committed to engage with classroom teachers, parents, the business community, FNMI and trustees from across the province. You should also be aware that the ATA has been on our government's Curriculum Advisory Committee for the past two years to represent you throughout the development of this process.

Moving forward, the redesign will first yield draft curriculum prototypes that we will look to implement more broadly once they are ready. Although this process only recently got underway, I can tell you that our three main objectives are the following:

·         Better focus the curriculum on relevant and important learner outcomes. The current curriculum is too packed and has ballooned to over 1400 objectives;
·         More firmly embed the fundamentals - numeracy and literacy - throughout every subject and course offering to ensure better mastery of basic skills; and
·         Along with the fundamentals, more deliberately instill soft skills the economy and employers are demanding, such as problem solving, critical thinking, collaboration, communication and entrepreneurialism.

Furthermore, I wish to clarify what this process is not. Despite claims to the contrary, Alberta Education is not embracing or moving towards simply imposing so-called "discovery learning”.  Some have suggested that teachers will only be a partner in learning and learners will be completely self-directed.  I can tell you this is absolute rubbish.  Alberta, as you know, has already embraced inquiry-based learning, which is an approach that is well documented and the basis of significant scientific study. We know that methods used to reach each student are best determined by you as the professionals in the classroom. I encourage you to read more about inquiry-based learning by following this link: http://www.education.alberta.ca/teachers/aisi/themes/inquiry.aspx.

Additionally, the redesign process is neither drastic nor radical. It is being done in a thoughtful, methodical and collaborative manner. No longer can educators take ten years to redesign a single subject at a time. We want teachers, parents, industry and students from the field to develop our prototypes.  We hope our new process will enable us to interweave and reinforce the application of the fundamentals in with 21st century competencies across all subjects.

A successful redesign of the curriculum is integral to realizing the vision of Inspiring Education.  If you are unsure of what inspiring education is challenging us to do, please visit this link, which will take you to the introductory speech I delivered to the Inspiring Education Symposium on February 19th. I trust that you will find it informative and helpful.  As many of you are fielding questions on the curriculum redesign, I have also attached my opinion editorial which appeared recently in the Calgary Herald to the end of this email.

I am also pleased to inform you that Cabinet recently approved the establishment of the Teacher Development and Practice Advisory Committee (TDPAC). This committee will be chaired by ATA President, Mark Ramsankar, and teachers will comprise half of the committee’s voting membership. The purpose of TDPAC is to advise the government on all matters affecting the teaching profession. I look forward to working with TDPAC to ensure that we’re constantly strengthening the teaching profession in Alberta. 
In closing, I wish to express that I am excited to be working with you to help reach the highest possible level of student achievement in our province. Our world leading results are a testament to your hard work. The education system of the future - the system in which we are building on - will be cutting-edge, dynamic and student-centred.  The ethical citizens, engaged thinkers and entrepreneurial spirits of Inspiring Education will help shepherd Alberta further into the 21st century and will ensure our children are among the world’s best prepared to compete in a global economy.  


Warm regards,
Jeff Johnson
Minister
Alberta Education
MLA for Athabasca-Sturgeon-Redwater 

Friday 7 March 2014

10 - Implementing High School Redesign

When I speak with people about anything new in education, I know very quickly whether they are angry or open to change.  There are many things in my school that frustrate me daily, so when I’m given the option to examine what works and what doesn’t, I brainstorm.

While curriculum redesign and the breadth of inspiring education has many aspects that need more thought by the province and its stakeholders, the high school flexibility program is simply offering a blank canvas to work on.

High School “Redesign”, as it is more widely known, rethinks the constraints of high school. In this post, I will look at some options that are more likely to be implemented in my high school, as well as some options I am hopeful of.

First, I think it’s UNLIKELY that scheduled FLEX BLOCKS  will be used since they have garnered a bit of negative feedback from pilot schools. The idea of shortening each class and then allowing students to choose where they need extra help is dangerous. Being realistic about what students will or won’t do (vs. should do) with an optional hour might save some headaches.

Okay, so what options do I think are possible?



1. The 25 hours per credit limit
We have a student at my school that taught himself Physics 30 over the summer, just for fun. He still needed to spend 125 hours in a Physics class to earn credits, so we could earn funds. Overall, I could make an argument that we wasted some of his time.

The 25 hours per credit rule is becoming more of a game-changer than I expected. Students that are able to master concepts in less time than peers, may not need the 125 hours that we force them to take. This opens the door to more options than just the high-flyer, though. Perhaps courses are taught together:
  •           teach Science  14/24 together in one semester.
  •           Phys. Ed 10/CALM 20  together in one semester.
  •           Teach Math 30-1/31 in a full morning (Copernican-style). Why not finish early because of overlap in concepts?  The diplomas will be offered early anyway.
It is well known that courses like Chem 30 and Science 14 may not require the same amount of time to master. If teachers are capable of completing two similar courses at once, why not?


2. ADLC
Our students must follow a strict attendance policy. Sometimes these students that don’t function well in a classroom environment become chronic behavior concerns. When these students are realized, the last resort is for them to go to an outreach school.

Perhaps a new department is created where we offer distance learning to students, but in our building. These students would have the flexibility of working in a common-area designated for this setting and completing modules as they normally would at the outreach school. Since we don’t care about how many (or what) courses students take (funding is based on a head-count), what matters most is that we can provide students the opportunity to learn in a way that is best for them. We can, and should offer this flexibility to our students. 


3. A Five or Six block day (needs more thought)
The current 4-block day could switch to an (up-to) six day block – add a block before school and one after. Not all student function well at 8:30 am. Also, some students/teachers might want to get their courses done early and end the day by 1:45! Re-imagining the blocks could change  post-work lives.

4. Calendar change
There are a few options here. Imagine aligning the calendar with post-secondary simply by shifting everything by a month. Diplomas make more sense and the farming-reason for not starting in August is becoming less common.

More radically (my thoughts), imagine a trimester system.  4-month compressed semesters not only allow teachers to work part-time, or choose any 2 to work, but could also allow students to finish high-school early.


Thursday 6 March 2014

9 - Diplomas

I found the idea of entrance exams (like SATs) hugely enticing. It makes sense that Engineering should have a different exam than Sociology. Changing the world of post-secondary nation-wide might be tough though. 

With shifting PATs to SLAs (Student Learning Assessments), one might question the future of diplomas.  The impression I get is that they are not going anywhere - if anything, they are going bigger.


I've listed 4 main things that I found interesting about the diploma's future:

1. More writing times -

Diplomas are already offered in more than January/June. The current schedule shows January, April, June, August, November. "Inspiring Education describes an education system where flexibility and discretion at the local level is the norm. Therefore, beginning this school year (2013–14), most students requiring accommodations will be able to have those accommodations approved at the local level". The ability for schools/boards to offer diplomas at different dates will allow the high school flexibility (redesign) to rethink the calendars.

I've already heard "rumblings" of my district rethinking our calendar model for 2015/16. I have also hear rumors that in 2016, December may host diploma exams as well. Will this allow schools to sync up with post-secondary?

2. Digital offering

Regardless of more writing times, there's more on the way. 
"Testing of the digital exams will begin in 2014. The province plans on having all diploma exams offered electronically by the fall of 2017. Students will still be able to write exams on paper if they want."
This might assist in Alberta Education offering exams more often...I also know that student's personal devices have already been tested in a "locked-down" mode. 

3. Digital marking
"Piloting of electronic diploma exams, including the use of an online system and digital marking, is scheduled to begin in the fall of 2014." 
There has been lots of research done in AES (Automated Essay Scoring) like LightSide. A number of open-source projects are still in the works, but an impartial digital marker is said to be as accurate as the human touch. Feel free to look into it more, but it's crazy to think that extended response questions could be marked digitally (in part).

Sometimes it is tough for a person to give a 0% or a 100%. A computer knows that if you're a zero, you are a zero.

4. Curricular Shift
"Diploma exams will also be reviewed as provincial curriculum changes to focus on competencies and preparing young Albertans to be engaged thinkers and ethical citizens with an entrepreneurial spirit."
 Does this mean a shift from outcome-based assessments? I have no idea. Perhaps cross-curricular diplomas may be expected? It's easy to anticipate more of a focus on competencies, but how this will look will require more time. I'm not even sure if Alberta Education knows the diplomas true fate. What will post-secondary say? Will they respond with entrance exams? My guess is not likely.

Sunday 2 March 2014

8 - Who's right?

In grade 11, I teach my students how to complete the square - a process in quadratic functions which allows them to determine the max/min location on a parabola. This specific outcome is a process which will likely be forgotten by most students by grade 12. If questioned, I would tell my students that they may never complete the square in their life ever again, but the skills learned in the process are valuable.

If I were downtown and asked some business executives to write a math 30-1 exam, how many do you think will remember the specific outcomes and processes to pass the test? Not many. If my argument, even now, is that the skills are the most important thing, it makes sense to focus on them.


My comments above are opposite of the views of David Staples. At the heart of his discussions are a hate for "new math"; then he learned about curriculum redesign and now it's a bigger deal. 

WHO IS RIGHT?
Okay, do I agree with David Staples' argument about scrapping 21 century learning? No. Do I think the province is implementing 21st century learning properly? No. Are both sides needed? Yes.

In society, we need extremes. The conservatives keep us at our center, and groups like Greenpeace force us to REALLY question our values. We need both sides - and in education, both sides have valid points that have us talking. The talking part is good. The philosophy in 21st century learning is that education should focus on creating well-rounded students instead of students with the ability to complete the square like a little calculator can do (and a bunch of other outcomes)

If I could build students with character and competencies, I would love to - Sign me up. Let's build a generation with empathy and communication, and problem solving, and environmental awareness, etc., because I know the values a lot of my students have are misguided. Let's work on "character education". Maybe we should call it that instead of a focus on competencies - it sounds more positive.

The AISI cycles have been working towards this for a number of years. Why then, are my students' punching 7 x 1 into a calculator? Or saying 1/2 + 1/2 = 2/4 and thinking it's all good?

First, the province needs to know that students have changed dramatically, even in the last 5 years. Many people that have been implementing changes haven't been in a classroom in 10 - 15 years. I am very much hoping that the curriculum prototyping addresses some of these concerns and that people on the front lines do their duty in understanding our audience. Currently, most students are not innately driven with a thirst for knowledge and that is sad. To expect 15-year old  students to take control of their entire learning portfolio can be dangerous. This is what assessment, curriculum redesign, high school redesign, etc. are working towards (student-focused learning).

I do not have the answers, and that is why I'm not changing a province's entire system. I just hope that the people that ARE implementing a province-wide change, understand their audience: parents, students, teachers. They need to communicate clearly what needs to happen, as poor implantation of a good idea becomes a bad idea. There are approximately 35 000 teachers in Alberta - that will be expecting to radically change their entire profession. You can't do this in a couple media releases.

If the province wants the system-shift to work, they will need to give unbelievably large amounts of time and PD to support this endeavor. They can't expect it to work if teachers create the province's vision on weekends. 

It's sales - the province needs to sell a product to hundreds of thousands of people. BE CLEAR. Don't let it be misinterpreted. Then, the province will need to deliver its product and support its staff. If people like David Staples can sell a different product better, no one will buy 21st century learning.